“The economics to come – industries and corporate enterprises should teach the Art of Dreaming – the principles of self-improvement and inner integrity to enable their people, managers and employees, to become advanced beings. The world of business has to realize that real, financial expansion comes out of quality, and declines rapidly when quality is missing.”

From “Business as a School of Being” , by Elio D’Anna, Founder and President European School of Economics

In ancient times, a city was measured by the distance a common voice could carry, and there the walls would be built. With the onslaught of technology, civilisation finds itself on the brink of yet another Age, and while men scramble for a place in the panorama of a workplace that is no longer confined to one city or even one nation, the need for advance and  improved forms of communication becomes vital.

We strongly believe that the sustenance of an enterprise lies not only in the workings of its systems -these relying among other things on smooth internal and external communication, but in the propagation and expansion of its values and integrity.  In today’s ever- expanding multi-national market, it is only with the support of  rigorous communication structures and practices that an enterprise, can expect to not only sustain itself, but grow and flourish.

Distinctive Features of all ESE Undergraduate Courses :

●.  Academic credit for language modules which will increase employability
●.  Two internship placements from companies worldwide
●.   Integrative workshops to provide the knowledge, skills, practice and pastoral care to ensure
●    A British degree programme offered across two continents with the possibility of transferring between campuses in London, Milan,
Florence, Rome, Madrid, New York (study abroad centre) on a per term or per year basis
●    Two intakes per academic year – September, January – providing extra enrolment options
●.   Small class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to
discover their special skills and succeed in their chosen pathway

Graduates from the BA ( Hons) Organisational Communication with Media Management possess:

  • Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
  • A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape and how these are conditioned and influenced by communications
  • The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
  • The technical skills and experience to communicate effectively using a number of media and on numerous levels – operational, managerial and creative
  • Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

Students may transfer from similar undergraduate courses with a maximum of 240 credits.

Completion of the programme requires:

  • Study of a foreign language
  • Two internship placements
  • Final Project related to the chosen specialisation
  • Full time compulsory attendance


INDICATIVE MODULES

Year 1

Introduction to Mass Communication
• Economics of Business
• Quantitative Methods for Business
• Language
• Introduction to Business
• Sociology of Work and Organisation
• Introduction to Marketing
• 1st Internship

  Workshops:

• Study Skills, Report Writing and Presentations
• ESE Ethos
• Preparation for the Workplace

Year 2

• Media Management
• Organisational Communication
• Media Law & Ethics
• Language
• E-Business and E-Commerce
• Market Research Methods
• Cross Cultural Marketing Communication
• Language
• 2nd Internship

Workshops:

Computer Skills
• ESE Ethos
• Research Methodology

 

Year 3

• International Project Management
• Global Communication Challenges
• Broadcasting & Digital Innovation
• Strategy and Strategic Dilemmas
• Public Relations Theory & Practice
• Corporate Communication Strategy
• Final Project in Management

Workshops:

• Creative Thinking
ESE Ethos Project
• Business Plan/Final Project Development

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