The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value.
- Duration: 10 weeks
- 4 Modules: Each module requires 2/3 in-class hours per week, for a total of 8 /12 weekly hours (Monday-Friday)
- Customise your Study Plan
- Live Virtual Classrooms with ESE Faculty
- Study Synchronously with ESE students worldwide
- Meet Industry Specialists
- Exclusive Live Workshops and Master Classes
- Individual Attention
- ‘Exduco’ Synchronous Virtual Classrooms
Rationale, Aims and Learning Outcomes of the Programme
The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
- Digital Marketing
- Buyer Behaviour
- Branding and Posiitoning
- International Project Management
Study Plans may be customised according to the student’s background and objectives.
Recognition and Awards
Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme.
I have dreamed a School that believes that happiness is economy…- Elio D'Anna, ESE Founder and President
that only a man who dreams can create wealth… a School where a new generation of leaders will learn that economics is the Art of Dreaming…”
Customise Your Study Plan
Students have the unique opportunity to attend all active classes during the first 2 weeks and then choose up to 4 modules to follow throughout the term.
Exduco – Bring Out Your Uniqueness
The aim of the European School of Economics is to focus each of its students on the uniqueness of his own dream.
“ESE declares a revolutionary right, one never sanctioned by Charter nor proclaimed by any manifesto or movement – the right of young people to dream and see their dreams realised.”
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