CREATING AND RE- CREATING CORPORATE ENTREPRENEURIAL CULTURE
The second core module of Certificate inEntrepreneurship focuses primarily on the organisational change or corporate culture change process: From inertia and sometimes bureaucratic culture towards a creative, entrepreneurial corporate culture. This is a complex, interesting module where real case studies of large organisations are discussed among participants in the light of corporate culture change theoretical models/framework derived from real stories in the business global business. The impact of national culture differences on organisational change are highlighted in this model.
INTERNATIONAL BUSINESS DECISION MAKING
The aim of the module is to provide students with an appreciation of the complexity of international business enterprise decisions. The course will demonstrate how practical business decision solutions can be reached. A framework for understanding the key issues that need to be addressed by business managers in an increasingly international environment will be provided and students will be taught to explore the nature of international business.
E-BUSINESS AND E-COMMERCE
This module will enable students to understand the complex and powerful technological blend and planning that facilitates E-commerce, give them the skills to evaluate new E-business initiatives and asses the risks associated with this, together with acquiring an understanding of business-to-consumer as well as business -to-business markets, and emphasise legal and ethical issues.
LEADERSHIP
The success of any enterprise depends mainly upon the inner responsibility and integrity of their leader. A leader is a pragmatic dreamer and a philosopher of action: before managing and leading others, the leader is above all required to manage and lead his own complex life. The focus of the program lies in the formation of the leader’s awareness about himself and his behaviours, the education of human skills and the learning of intra- and inter- personal dynamics in the private sphere, as well as in group and organizational contexts, balancing autonomy and alignment with accountability. The outcome of the training process is a coherent synthesis between the professional and the company training needs and the strengthening of the personal and social identity of the leader, including the refinement of its management styles to create a higher degree of trust, where Agile Leadership plays an essential role.
ENTREPRENEURIAL CULTURE
The concept of entrepreneurial culture is rooted on the discussion and understanding of necessary skills required for a successful entrepreneur/intrapreneur. These include an ability to deal with uncertainties, paradoxes and always act according to the given situation. The module highlights the fundamental aspects of personal integrity, social responsibility, and ethical decision-making process closed associated to sustainable strategies for organizational growth process. The program will focus primarily on the organizational change or corporate culture change process: from inertia and sometimes bureaucratic culture towards a creative, entrepreneurial corporate culture. Real case studies of large organizations will be discussed among participants in the light of corporate culture, highlighting the impact of national culture differences on organizational change.
