Innovation in the Age of AI

The course is made up of 4 modules* (modules may be subject to change and may vary according to the ESE centre)

• Harnessing the Future: AI-Driven Strategies in Marketing
• Scripting Success: Leveraging Large Language Models (LLMs) in Sales
• Securing the Digital Frontier: Understanding Cybersecurity
• Sustainability 2.0: AI and the Evolution of ESG

Course Duration:

• 6 Weeks course duration
• 2 Weeks- On campus ESE Florence / 4 weeks Remote, self-paced

Language of Instruction:
English

Level of Instruction:
Postgraduate & Professional

Course Assessment:
Group Project and Presentation

Credits & Recognition
Upon successful completion of the programme, participants will be awarded an ESE Certification

* Modules may be subject to change

Module 1: Harnessing the Future: AI-Driven Strategies in Marketing 

Explore how AI has revolutionized marketing strategies and practices. Participants will learn about AI tools such as personalized marketing, predictive analytics, chatbots, and how to apply these technologies to their marketing initiatives.

Module 2: Scripting Success: Leveraging Large Language Models (LLMs) in Sales 

Utilize the transformative power of Large Language Models (LLMs) in the sales sector. Participants will learn how to utilize these sophisticated AI tools to enhance customer interactions, generate personalized sales pitches, predict consumer behavior, and streamline sales processes. It will also delve into case studies that showcase the effectiveness of LLMs in bolstering sales performance, providing learners with real-world contexts to understand these AI advancements.

Module 3: Sustainability 2.0: AI and the Evolution of ESG

Examine the intersection of AI with Environmental, Social, and Governance (ESG) factors. Participants will learn how AI can enhance ESG analysis and improve sustainable decision-making processes.

Module 4: Securing the Digital Frontier: AI in Cybersecurity 

Learn the role of AI in cybersecurity. It will cover how AI can help in detecting and preventing cyber threats, the role of machine learning in cybersecurity, and ethical considerations of AI in this domain.

Ready to embark on an Italian ‘learncation’ with our course in Tuscany this fall?

Complete the Online Application for evaluation (you can find the course ‘Innovation in the age of AI’ under the category ‘Short Course’) and include at least the following supporting documents:

• copy of your passport
• personal statement (motivation letter)
• CV/Resume
• copy of your latest obtained diploma/degree

If your Application is positive, we can prepare the acceptance letter (Enrolment Agreement) to offer you a place in class. Please return your signed copy of the Enrolment Agreement so we can reserve your spot in the meantime (limited places available per session!). Your registration will be confirmed upon receiving at least the first instalment of the course fees.

ESE Florence can send you the official Enrolment Certificate and payment receipt as soon as your registration is confirmed. We can furthermore assist you with finding suitable accommodation, as well as other practical things to help you prepare for your stay in Florence, Italy.