BA (Hons) Organisational Communication with Media Management - ESE Undergraduate Course, Bachelor's Degree

“The economics to come – industries and corporate enterprises should teach the Art of Dreaming – the principles of self-improvement and inner integrity to enable their people, managers and employees, to become advanced beings. The world of business has to realize that real, financial expansion comes out of quality, and declines rapidly when quality is missing.”

From “Business as a School of Being” , by Elio D’Anna, Founder and President European School of Economics

In ancient times, a city was measured by the distance a common voice could carry, and there the walls would be built. With the onslaught of technology, civilisation finds itself on the brink of yet another Age, and while men scramble for a place in the panorama of a workplace that is no longer confined to one city or even one nation, the need for advance and improved forms of communication becomes vital.

We strongly believe that the sustenance of an enterprise lies not only in the workings of its systems -these relying among other things on smooth internal and external communication, but in the propagation and expansion of its values and integrity. In today’s ever- expanding multi-national market, it is only with the support of rigorous communication structures and practices that an enterprise, can expect to not only sustain itself, but grow and flourish.

Distinctive Features of all ESE Undergraduate Courses :

●. Academic credit for language modules which will increase employability
●. Two internship placements from companies worldwide
●. Integrative workshops to provide the knowledge, skills, practice and pastoral care to ensure
● A British degree programme offered across two continents with the possibility of transferring between campuses in London, Milan,
Florence, Rome, Madrid, New York (study abroad centre) on a per term or per year basis
● Two intakes per academic year – September, January – providing extra enrolment options
●. Small class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to
discover their special skills and succeed in their chosen pathway

Graduates from the BA ( Hons) Organisational Communication with Media Management possess:

Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape and how these are conditioned and influenced by communications
The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
The technical skills and experience to communicate effectively using a number of media and on numerous levels – operational, managerial and creative
Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

Students may transfer from similar undergraduate courses with a maximum of 240 credits.

Completion of the programme requires:

Study of a foreign language
Two internship placements
Final Project related to the chosen specialisation
Full time compulsory attendance

INDICATIVE MODULES

Year 1

• Introduction to Mass Communication
• Economics of Business
• Quantitative Methods for Business
• Language
• Introduction to Business
• Sociology of Work and Organisation
• Introduction to Marketing
• 1^st Internship

Workshops:

• Study Skills, Report Writing and Presentations
• ESE Ethos
• Preparation for the Workplace

Year 2

• Media Management
• Organisational Communication
• Media Law & Ethics
• Language
• E-Business and E-Commerce
• Market Research Methods
• Cross Cultural Marketing Communication
• Language
• 2^nd Internship

Workshops:

• Computer Skills
• ESE Ethos
• Research Methodology

Year 3

• International Project Management
• Global Communication Challenges
• Broadcasting & Digital Innovation
• Strategy and Strategic Dilemmas
• Public Relations Theory & Practice
• Corporate Communication Strategy
• Final Project in Management

Workshops:

• Creative Thinking
• ESE Ethos Project
• Business Plan/Final Project Development

ESE Internship Programme

We believe that anyone can realize their dreams and have the ability to do what they really love. From the very first year of study, ESE students therefore have the concrete opportunity to proactively move towards their professional goals and target their objectives. While developing a range of marketable skills and competencies, internships will furthermore allow students to:

apply course knowledge in practical situations within the work environment
bridge the gap between undergraduate study and the labour market
develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one’s own inner state
test individual career plans by obtaining experience in a chosen field, and thus helping one to better understand what it is that they really love to do
develop a professional network and assess internship providers for future employment opportunities.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.
Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.

Entry Requirements

Entrance into the Bachelor degree programme at ESE requires the submission of the following documents to the Admissions Office at the ESE centre of interest:

Completed Online Application form (apply.ese.ac.uk)
Official copy of the school leaving certificate or diploma *
Official copy of the secondary school transcripts*
One Recommendation Letter
6.0 IELTS, 79 IBT TOEFL or 213 CBT TOEFL** or Pearson English Qualification (TOEFL cannot be used for VISA PURPOSE in UK)
Photocopy of Passport/ ID document
Four photographs (passport-sized)

Applications arriving without the appropriate fee will not be considered.

*All non-English documents must be officially translated
**ETS Codes for the European School of Economics (for the TOEFL exam) vary by location: ESE London is 15977, ESE Rome is 11610, ESE Milan is 15974, ESE Florence is 15976 and ESE Madrid is 8833 .

English Proficiency

Candidates who have completed their studies in the English language (at least 2 years) are not required to present a language qualification (TOEFL, IELTS or Pearson).

Programme Fees

London Campus
BA ( Hons) Organisational Communication with Media Management

Registration: £ 2.500,00
Tuition: £ 22.000,00/year

Milan, Rome, Florence & Madrid Campuses
BA ( Hons) Organisational Communication with Media Management

Registration: £ 2.500,00
Tuition: € 22.000,00/year

Scholarships

ESE encourages students – both undergraduate and postgraduate – to come to the European School of Economics regardless of their financial circumstances. The scholarships ESE offers enable prospective students to receive reductions on tuition. No reduction is allowed on the Registration Fee and/or on other applicable fees.

Eligibility
All scholarships are awarded subject to the prospective student meeting ESE’s entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship the student will need to have been accepted and offered admission to study at ESE.

Application for Scholarship
Scholarships are awarded across all programmes of study, varying from nominal to substantial tuition reduction. Students interested to secure scholarships are encouraged to apply using the prescribed Scholarship Application Form available online and at the Office of Admission.

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