The European School of Economics had the pleasure of hosting an online webinar with Florence-based fashion icon Regina...Read more
Last 1st June we had, as ESE Fashion & Luxury Culture Department, the pleasure of inviting Giulia Papini to have a chat with our students about Luxury Brand Extensions.
When it comes to Brand Extensions, as a marketing strategy used to introduce new products under an established brand, it’s all about keeping a coherent and authentic image throughout it all. Brands who fail to be consistent and true to their values will struggle to create meaningful experiences for their customers.
We want to thank Giulia for taking the time to share her own journey with our students and for being such a great inspiration for them.