The European School of Economics had the pleasure of hosting an online webinar with Florence-based fashion icon Regina...Read more
Last Wednesday 3rd June we had, as ESE Fashion & Luxury Culture Department, the pleasure of inviting Monica Pugnaloni to have a chat with our students about the Fashion Marketing Mix.
The Fashion industry isn’t just about looks and Designers need to get their creations in front of the right customers in a way that makes those people want to buy them. The effort required to present fashion products in a way that appeals to potential customers is fashion marketing and it’s a crucial part of the business side of fashion.
We want to thank Monica for taking the time to share her own journey with our students and for being such a great inspiration for them.