ESE Florence is proud and honoured to have hosted guest lecturer Eng. Giuseppe Vadalà as part of Prof. Carlo Rocchi’s Luxury Real Estate course. In his guest lecture last Friday, Vadalà focused on the potential of Italy’s ‘blue economy’ and the investment opportunities in sustainable coastal tourism, developing port infrastructure and waterfront Real Estate, especially for the luxury segment.

Giuseppe Vadalà has over 37 years’ professional experience in construction, initially as  a designer, then as a manager and supervisor in the building of large public infrastructural and private contracts for real estate complexes, and finally in top management (first General Manager, then Chief Executive Officer and finally Vice President of Condotte Immobiliare Spa within the Condotte group – with a turnover of up to €1.3 billion in over 20 countries).

In the last 20 years Vadalà has consolidated his skills in particular in the design and implementation of large projects related to the marina sector, where he has been able to combine his passion for the sea and boats and entrepreneurship. He is the Founder & CEO of To.Re.&MA.DE. S.r.l., offering consultancy, investment and development services for large touristic real estate and marina development projects.

Vadalà states it’s time for a better and more organic response to coastal tourism in Italy. His lesson started with a presentation of Italy’s nautical industry and presence of tourist ports in Italy, and the business potential it offers not only for the shipbuilding and superyacht industries, but also for related infrastructure and real estate sectors, particularly in the luxury segment:

“Italy boasts up to 8,300 km of coastline in one of the central points of the Mediterranean. It is the second largest world manufacturer in the nautical shipbuilding sector and ranks first in the top-of-the-range sectors. Italy is undoubtedly the country in the world that has the most important cultural and artistic heritage, as well as a mix of food and wine, natural landscapes, localities, from villages to cities of art, from coastal areas to alpine landscapes and much more, which, notoriously, have been attracting tourists from all over the world. Lastly, Italy has over 166,000 berths distributed among about 800 different structures by type.”

Giuseppe Vadalà continued by analyzing the demands of the internal and external market today and together with the students of the Luxury Real Estate programme, he discussed what is needed in order to be able to receive large boats and superyachts. The business case examples he brought forward, such as the Signa Maris project promoted by the Italian Ministry of Culture, and the Porto Antico in Genova, definitely inspired the students.
“There are plenty of development and investment opportunities, particularly in indispensable related services such as waterfront Real Estate. Superyacht marinas could not only be an engine of urban regeneration, they also promise a high return on investment“.

We would like to thank Prof. Carlo Rocchi for providing our Luxury Real Estate students with this amazing opportunity to learn from and network with such a high-level business professional as Vadalà, and we thank Eng. Giuseppe Vadalà again for his inspiring insights on luxury real estate development and investment opportunities in Italy’s luxury marina segment. 

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