Today we had, as ESE Fashion & Luxury Culture Department, the pleasure of inviting Grazia Zuccarini to have a chat with our students about the Luxury Beauty Industry.

Of all the businesses that have been revolutionized by the era of digitalization, the Luxury Beauty Industry is arguably the one that has changed the most: with the rise of Beauty Influencers and Social Media Advertising, the industry had to adapt by catering to the need of a new type of consumer, one that is very aware about sustainability, authenticity and inclusivity.

We want to thank Grazia for taking the time to share her own journey with our students and for being such a great inspiration for all of them.