Beyond the Runway: How ESE Florence places students at the heart of the global fashion industry at Pitti Uomo
ESE Fashion students get exclusive access to Pitti Uomo in Florence. Discover how our experiential learning launches...
Read moreLast Wednesday 3rd June we had, as ESE Fashion & Luxury Culture Department, the pleasure of inviting Monica Pugnaloni to have a chat with our students about the Fashion Marketing Mix.
The Fashion industry isn’t just about looks and Designers need to get their creations in front of the right customers in a way that makes those people want to buy them. The effort required to present fashion products in a way that appeals to potential customers is fashion marketing and it’s a crucial part of the business side of fashion.
We want to thank Monica for taking the time to share her own journey with our students and for being such a great inspiration for them.
