Sports Management Course - European School of Economics

By its very nature the world of sports commands particular attention. Sporting activities invite individuals to participate in various levels – emotional, physical, and intellectual. These activities provide an expressive outlet for an array of the human needs, satisfying the desire to be challenged, succeed, and to interact in a group. Sporting activities are unique in that the sense of achievement attained is both intensely personal and group oriented.

The ESE Professional Programme in Sport Management course provides students with an expansive view of various sporting areas and with the skills required to succeed in this field of management, from controlling fan-packed stadiums, to controlling the production of sports memorabilia and single player management. The specialisation in sports management endows students with a thorough understanding of the dynamic issues and practices present in sport management. Three central topics will be mastered in this course: sports management, sports marketing and sports event organisation.

KEY ELEMENTS OF THE SPORTS MANAGEMENT PROGRAMME:

• Three intakes per academic year January, April and September
• 3 Months + 3 Months (Optional) Internship
• 4 Modules: Each module requires 3 in-class hours per week, for a total of 12 /15 weekly hours (Monday-Friday)

• Course Assessment: Group Project and Presentation

• ESE’s competitive Internship Programme providing international work experience in the sector of specialization

• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Course Programme: The course is made up of 4 modules* (modules may be subject to change and may vary according to the ESE center):

• Sports Promotion & Sponsorship
• Major Event Management
• International Business Decision Making
• E-Business and E-Commerce

Course Duration:
• 3 months = 120 in-class hours + revision/ reading week + exam week
• Internship (optional): 3 months

Language of Instruction:
English

Level of Instruction:
Undergraduate (A High-School Diploma or equivalent is required to access this course).

Course Assessment:
Group Project and Presentation

Credits & Recognition
Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme.

* Modules may be subject to change
Subjects: SPORT PROMOTION AND SPONSORSHIP

The module will give the student the understanding of the major variables which are involved in the promotion and sponsorship activities that are typical of the world of sports and analyze the strategic nature of global sport sponsorship as a critical communications tool as well as a fundamental revenue stream for rights owners.

This world has to be considered realistically today as a cluster of companies whosemajor aim is profit making.
This new mission imposes that sport societies and companies be considered as parts of the macro entertainment sector. Therefore such companies and societies have to be managed professionally and managerially.
This approach also requires the capacityand skills to find financial back-up andresources in order to produce sport events which can match the demands of a very exacting public. The student will therefore be made aware of this huge change in perspective and be able to see that this new approach poses different problems to the world of sports.

Equally the module will enable students to offer managerial solutions to the issues raised by the new approach to sport and its promotion.
A broad selection of examples and case studies will be provided in order to learn how to develop, plan, implement and evaluate strategies for both sponsors and rights owners in the sports industry.

MAJOR EVENT MANAGEMENT

Event planning, project management andidentification of key points in the planningprocess will be explored.
The course will cover areas such as strategicplanning, budgeting, finance, promotions,marketing and sponsorship, operations & production, health & safety and risk management. Case studies will be utilized. The aim of the course is to provide the foundations necessary to understand the issues in how to create, plan and implement a diverse range of events

INTERNATIONAL BUSINESS DECISION MAKING
The aim of the module is to provide students with an appreciation of the complexity of international business enterprise decisions. The course will demonstrate how practical business decision solutions can be reached. A framework for understanding the key issues that need to be addressed by business managers in an increasingly international environment will be provided and students will be taught to explore the nature of international business.

E-BUSINESS AND E-COMMERCE
This module will enable students to understand the complex and powerful technological blend and planning that facilitates E-commerce, give them the skills to evaluate new E-business initiatives and asses the risks associated with this, together with acquiring an understanding of business-to-consumer as well as business -to-business markets, and emphasise legal and ethical issues.
ESE's Internship Programme: Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. Students will undergo an assessment with the ESE Placement Officer, so as to determine their eligibility for an internship placement*. The placement office will assist eligible students in obtaining an internship fitting their profile and career objectives.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

* Visa Regulations Permitting
Entry Requirements: Entrance to the ESE Short Course programmes requires the Completion of the Online Application form and submission of the following documents to the Admissions Office at the ESE centre of interest:

• Last academic certificate
• Resume’ / CV (including reference to all previous education)
• Personal Statement if not attached to the application form
• Good command of the English language (IELTS/TOEFL scores are a plus)
• Photocopy of Passport/ ID document
• Four photographs (passport-sized)

Maximum Number of Attendees: 20
(In order to provide a unique learning experience with a ratio between Professor to students, no more than 20 students will be admitted into this programme)
Programme Fees: Milan, Rome, Florence and Madrid Campuses
Short Course
Registration: € 600,00
Tuition: € 5.000,00
Internship (optional): € 1.000,00

London Campus
Short Course
Registration: £ 600,00
Tuition: £ 5.000,00
Internship (optional): £1.000,00
Scholarships: The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the a complete profile of the student’s personal, professional and/or academic merits.

To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.

To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.
Application Deadline: Admissions at ESE are carried out on a rolling basis process and as such there is no deadline for applications for a particular intake. However, given the limited number of places on the programme, we recommend that you present your application as soon as possible.

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Sports Management

KEY ELEMENTS OF THE SPORTS MANAGEMENT PROGRAMME:

Course Programme

Subjects

ESE's Internship Programme

Entry Requirements

Programme Fees

Scholarships

Application Deadline

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