The 3-month specialised programme in Marketing is designed to further develop participants’ marketing skills to give required understanding and insight for success in this field. This course will prepare participants for a wide range of key activities such as brand management, product development, digital marketing and business-to-business marketing, enabling them to enter into specialist marketing consultancies that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
We will work on effective creative communication and the delivery of superior service and value.
KEY FEATURES OF THE SPECIALISED PROGRAMME IN MARKETING:
• Three intakes per academic year: January, April, September
• 3 months course + optional 3-6 months internship
• 4 study modules
• Workshops, guest lectures, company visits and extracurricular activities
• Compact class sizes
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