The MSc Business Management with specialisation in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

  • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
  • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
  • Marketing strategies of international organisations and approaches to a new international market opportunities
  • Customer-driven marketing strategies in emerging economies
  • The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
  • Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur



  • A choice of three specializations: Marketing, Management or Finance
  • Full-time, compulsory attendance
  • The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
  • Three intakes per academic year January, April and September
  • ESE’s competitive Internship Programme providing international work experience in the sector of specialization
  • Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Request more information

Please fill out this contact form to receive additional information.

Privacy policy
Please view our privacy policy for details on use and storage of personal data.

Locations and contact information

Tel: +442079353896 or +442032867037