The MSc Business Management with specialisation in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, Master students explore:
- Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
- E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
- Marketing strategies of international organisations and approaches to a new international market opportunities
- Customer-driven marketing strategies in emerging economies
- The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
- Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
KEY COMPONENTS OF THE MASTER PROGRAMME:
- A choice of three specializations: Marketing, Management or Finance
- Full-time, compulsory attendance
- The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
- Three intakes per academic year January, April and September
- ESE’s competitive Internship Programme providing international work experience in the sector of specialization
- Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway
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