Events Management Course - European School of Economics

The Events Management industry is fast- paced and very competitive, where the public requires a highly trained and professionalized workforce to satisfy the increasing demand for specialized services to meet the latest market trends.

With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.

The Professional Programme in Events Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.

KEY FEATURES OF THE EVENTS MANAGEMENT PROGRAMME:

• Three intakes per academic year January, April and September
• 3 Months + 3 Months (Optional) Internship
• 4 Modules: Each module requires 3 in-class hours per week, for a total of 12 /15 weekly hours (Monday-Friday)

• Course Assessment: Group Project and Presentation

• ESE’s competitive Internship Programme providing international work experience in the sector of specialization

• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Course Programme: The course is made up of 4 modules* (modules may be subject to change and may vary according to the ESE center):

• Major Event Management
• Creative Thinking
• International Business Decision Making
• E-Business and E-Commerce

Course Duration:
• 3 months = 120 in-class hours + revision/ reading week + exam week
• Internship (optional): 3 months
Language of Instruction:
English
Level of Instruction:
Undergraduate (A High-School Diploma or equivalent is required to access this course).
Course Assessment:
Group Project and Presentation
Credits & Recognition
Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme.
Subjects: MAJOR EVENTS MANAGEMENT
Event planning, project management and identification of key points in the planning process will be explored.
The course will cover areas such asstrategic planning, budgeting, finance,promotions, marketing and sponsorship, operations & production, health & safety and risk management. Case studies will be utilized.
The aim of the course is to provide the foundations necessary to understand the issues in how to create, plan and implement a diverse range of events.
CREATIVE THINKING
This course explores approaches to how to proceed when confronted by problems and situations that are complex and challenging. It seeks to increase the activities designed to help develop their students understanding of the creative process and to improve creative problem solving skills. Students participate in own creativity and will also discuss how the creative process can assist in developing a new idea for a business venture.
INTERNATIONAL BUSINESS DECISION MAKING

The aim of the module is to provide students with an appreciation of the complexity of international business enterprise decisions. The course will demonstrate how practical business decision solutions can be reached. A framework for understanding the key issues that need to be addressed by business managers in an increasingly international environment will be provided and students will be taught to explore the nature of international business.
E-BUSINESS AND E-COMMERCE
This module will enable students to understand the complex and powerful technological blend and planning that facilitates E-commerce, give them the skills to evaluate new E-business initiatives and asses the risks associated with this, together with acquiring an understanding of business-to-consumer as well as business -to-business markets, and emphasise legal and ethical issues.
ESE's Internship Programme: Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. Students will undergo an assessment with the ESE Placement Officer, so as to determine their eligibility for an internship placement*. The placement office will assist eligible students in obtaining an internship fitting their profile and career objectives.
Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.
* Visa Regulations Permitting
Entry Requirements: Entrance to the ESE Short Course programmes requires the Completion of the Online Application form and submission of the following documents to the Admissions Office at the ESE centre of interest:
• Last academic certificate
• Resume’ / CV (including reference to all previous education)
• Personal Statement if not attached to the application form
• Good command of the English language (IELTS/TOEFL scores are a plus)
• Photocopy of Passport/ ID document
• Four photographs (passport-sized)
Maximum Number of Attendees: 20
(In order to provide a unique learning experience with a ratio between Professor to students, no more than 20 students will be admitted into this programme)
Programme Fees: Milan, Rome, Florence and Madrid Campuses
Short Course
Registration: € 600,00
Tuition: € 5.000,00
Internship (optional): € 1.000,00
London Campus
Short Course
Registration: £ 600,00
Tuition: £ 5.000,00
Internship (optional): £1.000,00
Scholarships: The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the a complete profile of the student’s personal, professional and/or academic merits.
To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.
To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.
Application Deadline: Admissions at ESE are carried out on a rolling basis process and as such there is no deadline for applications for a particular intake. However, given the limited number of places on the programme, we recommend that you present your application as soon as possible.

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Events Management

KEY FEATURES OF THE EVENTS MANAGEMENT PROGRAMME:

Course Programme

Subjects

ESE's Internship Programme

Entry Requirements

Programme Fees

Scholarships

Application Deadline

Request more information

Locations and contact information

ESE London

ESE Rome

ESE Milan

ESE Florence

ESE Madrid