Events Management

The course is made up of  One Core module and a maximum of 5 elective modules  which vary according to the ESE centre. Your core module will explore in depth the role of conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Participants will be able to analyse and evaluate the policies and principles that best promote a customer-focused culture and learn how to successfully manage a team to obtain this objective.

Course Duration:
• 3 months 
• Optional Industry Experience and Professional Development / Internship may take place only where visa permits and for time to be determined and not to exceed 3 months. 

Language of Instruction:
English

Level of Instruction:
While the information you will access in invaluable, this is a non-credit course. Most students have achieved a High-School Diploma or equivalent, yet the participants’ age will typically be from 18-35 yrs old, and the level of the course is determined by the cohorts. Instructors are established professors in their fields an act as a springboard for anyone looking to enter this highly competitive field.

Course Assessment:
This course is  assignment-based. You will usually have both a Project and Presentation to complete.

Credits & Recognition
Upon successful completion of the programme, participants will be awarded an ESE Certificate in Events Management.

This programme is meticulously designed to cover the full lifecycle of the event process, ensuring you stay ahead of the latest market trends:

1. Conceptualisation & Creative Vision

• The “Wow” Factor: Learn to design immersive experiences that capture the imagination and align with client DNA.
• Trend Analysis: Identify and integrate the latest shifts in technology, sustainability, and experiential design.

2. Strategic Planning & Logistics

• The Master Blueprint: Navigate the complexities of venue selection, site inspections, and vendor management.
• International Project Management: Master the tools required to coordinate global teams and complex timelines with surgical precision.

3. Marketing & Audience Engagement

• Building the Buzz: Develop high-impact promotional strategies across digital, social, and traditional media.
• Sponsorship & Partnerships: Learn how to secure high-value brand collaborations and manage stakeholder expectations.

4. Fiscal Discipline: Budgeting & Forecasting

• The Bottom Line: Master budget forecasting, resource allocation, and ROI analysis to ensure financial success without compromising on the vision.

5. Execution & Post-Event Mastery

• Live Operations: Experience the adrenaline of the “Load-In,” “Show-Time,” and “Load-Out.”
• Critical Evaluation: Conduct post-event analysis to measure success against KPIs and drive future growth.

Upon successful completion of the programme, participants may be eligible for Industry Experience / Internship (only where visa permits) tailored to their profile and career objectives. The ESE Placement department will conduct an assessment to evaluate the individual student’s eligibility and assist them in finding a suitable position.* Regardless of visa status, Career Counseling Services and CV Development are available for all students.

* Visa regulations permitting

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

Students may benefit from placement both during and after their studies. Following any pathway at ESE earns students a place in our extensive alumni network – a gateway to opportunity which only begins with enrolment.

Entrance to the ESE Short Course programmes requires the Completion of the Online Application form and submission of the following documents to the Admissions Office at the ESE centre of interest:

• Resume / CV (including reference to all previous education)
• Personal Statement if not attached to the application form
• Good command of the English language (IELTS/TOEFL scores are a plus)
• Photocopy of Passport/ ID document
• A photograph (passport-sized)

Maximum Number of Attendees: 25 per term
(In order to provide a unique learning experience with a ratio between Professor to students, no more than 25 students will be admitted into this programme per term)

Milan, Rome, Florence and Madrid Campuses
Short Course
Registration: £ 600.00
Tuition: € 6.400,00
Internship (optional): € 1.000,00

London Campus
Short Course
Registration:  £ 600.00
Tuition: £ 6,400.00
Internship (optional): £1,000.00

ESE has a rolling admissions system and as such there is no deadline for applications for a particular intake. However, given the limited number of places on the programme, we recommend that you present your application as early as possible.

The scholarship awarded by ESE is a partial deduction from the tuition fee where each student profile is considered individually, based on both the academic merit and need of the applicant. It is therefore important that scholarship applications provide a complete profile of the student’s personal, professional and/or academic merits.

To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the application form and personal documents, including a financial statement.

For more information about the scholarship, please contact the ESE centre of interest.