Fashion & Luxury Culture Department
The European School of Economics has envisioned the birth of a new mankind, for the creation of individuals free from prejudice and fear, and capable of harmonising apparent, age-old antagonisms between economics and ethics, action and contemplation, and financial power and love.
Elevating Individuals, Connecting Brands
ESE Fashion and Luxury Culture Department aims at educating individuals by leveraging their acknowledgment of one’s inner self as a reflection of the outer self. The comprehension of the history, the culture, the roots, and the values of Fashion and Luxury will give the tools to manage personal identity and its expressiveness as an image, and eventually the capacity to understand and interpret modernity.
Luxury and fashion are the engines of progress and cultural transformation, deeply connected to the concept of identity and key to the understanding of modern society and its paradigms. They are able to satisfy the human need for both imitation and, jointly, differentiation. Both take roots in the concepts of Beauty and Creativity and are linked to various fields of human excellence: Design, Art, Music, Photography, Hospitality, Cuisine.
The two concepts are also an integral part of the Italian Know-how, which represents a priceless heritage that is expressed in the products of the High Cultural and Creative Industry, epitomes of a lifestyle that is recognized all over the world. Culture is what defines our history, our present time, and the gifts we leave to future generations.
The more free, interdisciplinary, and stimulating the cultural environment is, the greater the production of creativity and talent. This is why it is so important to train a new generation of creatives through the educational system, in order to increase the Creative Industry Performance. The development of transversal skills will allow each person to connect with new themes, different perspectives, and a cross-cultural approach, even emotionally.
THEMES OF INTEREST AND RESEARCH
Authenticity: Consumers are increasingly drawn to small brands with compelling and authentic narratives. Smaller players will continue to have their role to play as long as they differentiate on emotion, curation and trust. In a world of celebrity endorsements, sponsored posts, and paid influencers, consumers crave authenticity more than ever especially younger generations who are the least engaged with brands.
Inclusiveness: Consumers are looking for companies to embody the values of diversity and inclusion. This shift towards inclusivity is extremely prevalent in the fashion and beauty industries. In less than a decade, the market has changed favoring brands that promoted diversity and punishing those who pushed towards impossible beauty standards, and the glamourization of unhealthy body types.
Social Responsibility: Consumers of all ages are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favoring brands that are aligned with their values and avoiding those that aren’t.
ESE Fashion & Luxury Culture Department launches its MasterClass Program to update, fascinate and sensitize a new generation of talents. The intrinsic meaning of the world of fashion in the changing contemporary context will be uncovered. The ESE Fashion & Luxury Culture Department international lecturers will be guiding participants through new market needs by offering their vast experience and perspective.
The program will be delivered every Wednesday, starting on October 7th for a total of nine weeks, with the possibility of attending on campus or virtually . Each three-hour masterclass will be held by a different lecturer, having international expertise in the specific field of interest. The training path revolves around three fundamental and interconnected pillars: Authenticity, Inclusion and Sustainability.
The creation of an authentic, unique and successful brand starts from the drafting of an effective and inclusive business plan, outlining the values that can better guarantee the brand’s empowerment towards its customers. By analyzing the brand positioning and its cognitive, psychological and philosophical aspects, the Authenticity modules help professionals to investigate brand equity and its fundamental assets, to be able to focus on the real value proposition and its differentiating factors to face the uncertainty of future markets.
The Psychology of Fashion
With this course students will understand what is the psychological and emotional impact of one’s clothing choices on the self and others. Being aware of what each color, fabric, shape and style means to others is amongst the most important tools to empower one’s identity. An effective self- expression starts from a deep understanding of the inner-self which will eventually lead to a successful with any customers or wider audience.
In the context of a fast-paced evolving market, it is still essential to investigate the minds of the consumers in order to fully understand their needs, expectations as well as the set of psychological associations they with the brand. Participants will learn how to manage powerful storytelling techniques to create and effective brand’s narrative, in order to foster customer loyalty and retention through all multi-channel experiences.
In a world that now embraces consciously the variety of differnt identities, the Fashion & Luxury field must make sure that it can represent them all in their uniqueness. Fashion is the most powerful guide we look at when we want to fit in, it is therefore essential to ask new questions on how to rethink the product and communicate it in a consistent and valuable way by celebrating the richness of diversity. Diversity implies the understanding of different cultures and backgrounds and calls for inclusion beyond stereotypes.
Diversity & Inclusion in fashion
Fashion and Luxury are requested to widen their perspectives and think about each single potential customer. Luxury is about personalization, it is about the expression of one’s self which is the base of modern disability and multi-cultural theories. This MasterClass will help you understand what D&I really means and how embracing diversity can become both an additional value and a winning marketing strategy.
What do we mean with “Sustainable Fashion”? What is it that helps customers understand how to make different shopping choices contributing in shaping a more sustainable lifestyle? These Masterclasses will help students understand, through the direct experience of the speakers, how to build a sustainable brand embracing a strategy that involves a new way of thinking fashion and its production chain, managing resources, shaping spaces and involving people.
Product Development and Stylistic Identity
What do we use when we produce fashion and luxury items and what is their ecological impact? The module looks at a wide range of issues connected to sustainable products, above all the study of materials, and how the value of the product’s eco-friendliness can be best appreciated and profitably communicated on the market. Learn how sustainable brands have re-invented their heritage, positioning, and reputation by adopting a ‘green’ sensitivity.
Our Lecturers:Psychology of Fashion: Eleonora Saladino
CEO SEvolutionDiversity and Inclusion: Claudio Guffanti
CEO Unlimited ViewsProduct Development and Stylistic Identity: Marina Spadafora
Fashion Revolution European CoordinatorCreative Storytelling: Shiyi Xu
Business Development Director of Fashion & Luxury at Hylink Digital Solutions
Fashion magazines are about capturing the cultural moments of the present times through the study of history and what’s current, a platform where the voices of both aspiring designers and esteemed professionals in the industry can be heard. “Eselux Magazine: Living the Ese Dream” is a trimestral digital publication that aspires to be a catalyst of change in the Fashion Magazine environment, putting the focus on the individual, the very real and human stories about talent, excellence and success.
The Digital Magazine will be the crown jewel of ESE Fashion & Luxury Culture Department, elevating its image and prestige.
ESELUX ON AIR
A media outlet that is currently growing in popularity is the podcast. Podcasts are episodic forms of audio broadcasting, that can be accessed from about anywhere. They can be downloaded directly to your smartphone so you can listen at your leisure while commuting to work, working out, or just relaxing at home.
EseLux On Air is the official podcast created by the Fashion & Luxury Culture Department of the European School of Economics, discussing all the aspects of Luxury and Fashion
Eleni Zoto, Greece – Luxury Marketing Student, March 2020
“I really enjoyed the course and it helped me a lot to get a better understanding of the fashion industry, which I knew very little about.”
Martina Cadenaro, Italia – Luxury Marketing student, March 2020
“Mai mi sarei immaginata che il mondo del lusso potesse essere così interessante.”
Margherita De Angelis, Italia – Luxury Goods Management student, March 2020
“I really enjoyed the course of Fashion and Luxury Goods Management as it helped me to access the fashion industry. I would like to thank the excellent teachers who were always available. I know I can count on them in the future.”
Carolina Passucci, Brazil – Luxury Goods Management student, December 2019
“The course was out of my expectation! I didn’t know much about the school and I wasn’t expecting it to be so good. The fact that we could experience the behind the scenes of what we were studying in a theoretical way, was insightful: we went to a lot of outdoor classes and it was what really made the difference. Also, I really liked the Lecturers, they were all very prepared and professional. Thanks to ESE I’ve started an internship here in Milan in this industry. When I am done with it I would like to bring all my knowledge that I got from here back to my home country, Brazil!”
HEAD OF DEPARTMENT
PR & EVENTS COORDINATOR
Brand Ambassador for Brazil
Brand Ambassador for Lebanon
Brand Ambassador for USA
Chioma Mordilyn Worlu
Brand Ambassador for Africa