In order to obtain the Advanced Diploma in Tourism Management, participants must successfully complete the following 7 modules, providing 120 credits in total at level 5:
CORE MODULES
Understanding Funding & Finance in Tourism & Hospitality –
An understanding of the concepts financial management and accounting, controlling finances, managing cash flow and ensuring profitability.
Human Resource Management in the Tourism & Hospitality Industry –
Leadership, motivation, teams, employment law, conflict resolution, delegation and HR policies.
Strategic Marketing in the Tourism & Hospitality Industry –
Strategies, marketing communications, branding, positioning, competitors, partnerships and planning.
Customer Relationship Management in the Tourism & Hospitality Industry –
Standards, customer relationship management (CRM), service evaluation and training.
Contemporary Issues in the Tourism & Hospitality Industry –
Emerging issues, demographics, cultural and political change, commercial impacts & change management.
Tour Operations Management –
Destinations, seasons, culture, environment, niches, pricing, margin, booking, tour planning, marketing, subcontracting, regulation and legal issues.
Sustainable Tourism & Destination Development –
Definition, strategic planning, commercial needs, globalisation, authenticity, zoning, World Heritage, ethics and controls.
Moreover, students can attend additional workshops, guest lectures and company visits that ESE organises throughout the academic year, and possibly take Italian language class to prepare for possible job opportunities in Italy or the additional optional internship placement (3-6 months).
Assessment of students’ work will be carried out by a range of methods including assignments, essay examination and work assessments.
Language of Instruction: English
Start dates: September, January, April
Locations: ESE Florence and ESE Rome
