The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
Marketing strategies of international organisations and approaches to a new international market opportunities
Customer-driven marketing strategies in emerging economies
The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur


KEY COMPONENTS OF THE MASTER PROGRAMME:

 

• A choice of three specializations: Marketing, Management or Finance
• Full-time, compulsory attendance
• The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
Three intakes per academic year January, April and September
• ESE’s competitive Internship Programme providing international work experience in the sector of specialization
Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

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