ESE Florence is delighted to host as our next guest speaker Mr Giorgio Garzelli, General Director at SAMMONTANA S.p.A.,  the largest Italian gelato company in Italy, on Friday 11 March from 12.00 pm – 1.00 pm.

International General Director Giorgio Garzelli will start his lecture by sharing the company’s story, which started as a local family business in 1946, and developed into  the largest Italian ice-cream company in Italy in the ’70s. Nowadays, with a market share of 20%, it is  the leading company in the frozen dessert sector.

He will furthermore give an insight on the challenges that the company has faced and overcome, as well as their marketing strategy and plans for development and expansion on an international level.


The adventure began with gelato in a parlour and ended up being something much bigger. 70 years on, Sammontana is the largest Italian gelato company and leads the field in the frozen-desserts sector in Italy. It is a story of tradition, quality and experience, but it also includes innovation and modernity as well as a desire to grow and take on new challenges.
Their story tells of business courage, heavy investments in innovation and manufacturing technology and a knack for knowing how tastes will change. It narrates passion, pride and determination driving them to produce top-quality flavoursome Italian-style products season after season.” (

International General Director at Sammontana S.p.A., he has a long professional experience in the food production industry. He is skilled in Marketing Management, Negotiation, Fast-Moving Consumer Goods (FMCG), Account Management and Business-to-Business (B2B), and a strong business development professional. (


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