The Professional Programme in Hospitality and Tourism Management at the European School of Economics provides a strong foundation in the knowledge and tools in business and management that are necessary to excel in this prime growth area. Participants will explore the economic impact of tourism and hospitality in a range of international contexts, and consider the evolving social, cultural, economic and political factors, which influence the industry.
This programme will explore in depth the role of Customer Service, Personnel Management, Hospitality Management and International Marketing and Tourism. Participants will be able to analyse and evaluate the policies and principles that best promote a customer-focused culture and learn how to successfully manage a team to obtain this objective. Participants will also develop the skills that will enable them to predict potential trends and pitfalls within the industry and design and develop effective strategies to adjust their marketing strategies accordingly.
KEY FEATURES OF THE HOSPITALITY MANAGEMENT PROGRAMME:
• Three intakes per academic year January, April and September
• 3 Months + 3 Months (Optional) Internship
• 4 Modules: Each module requires 3 in-class hours per week, for a total of 12 /15 weekly hours (Monday-Friday)
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