Thanks to ESE Florence’s network, our spring term students had the honor of being invited to Pitti Immagine Uomo fashion trade show and related events this week.

For over 60 years Pitti Uomo has been known as one of the most important men’s fashion trade fairs in Italy, especially for the ready-to-wear fashion sector. Twice a year, in January and in June, Florence becomes the capital of men’s fashion as Pitti Uomo attracts fashion professionals and enthusiasts from all over the world. The main event is the 4-day trade show, accompanied by many runway shows, store and boutique celebrations and network events taking place in the most beautiful venues and historic buildings of Florence.

Having the chance to attend this fashion trade fair is a great opportunity for all ESE Florence students, in particular for the ones interested in Fashion & Luxury Goods, Events Management and Marketing.

The students spent an afternoon at Pitti Immagine Uomo this week, visiting some important fashion brands booths, collecting fashionable gadgets and enjoying the cocktail parties organized inside the exhibition.
In the evenings they joined some exclusive events linked to Pitti Immagine Uomo, such as fashion shows and boutique openings.

The event proved to be an important educational and team-building experience for the ESE students, but was also relevant from a professional point of view: experiencing an event like this gave them a taste of the Italian fashion business and allowed them to meet and network with professionals from the field, such as designers and popular fashion influencers.



Video by our Digital Marketing student Rieza

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