Branding & Positioning Guest Lecture 'The Student Hotel' at ESE Florence - 22 November

ESE Florence is excited to inform you that on Friday  22 November 2019, the Branding & Positioning class by Prof. Lorenzo Sciadini will host a guest lecture on ‘The Student Hotel (TSH): positioning, growing and building a brand’ by Florinda Eletto, Regional Director of Sales Europe of The Student Hotel – HQ.

This is a unique opportunity for Business and Marketing students to deepen their knowledge of both this innovative and fast-growing brand in particular and the topic of successful brand positioning in general.

Florinda Eletto has a Master degree in Tourism and specialized in PR and Marketing. After graduating she started to work for the Dutch hostel chain Stayokay with 30 hostels throughout the Netherlands and part of Hostelling international. After 12 years of building experience in sales and marketing positions (management) she moved to the new company The Student Hotel. This organization was at that moment just at the start of growth. With 2 hotels and 20 people at HQ, Florinda was responsible for setting up the commercial department.
From reservations to sales and marketing. Growing from 2 to 15 hotels and a with a hyper growth coming up, Florinda is now Director of Education Sales and leading southern Europe.

Photos: The Student Hotel Florence Lavagnini.