ESE in the front row at Internationals: the real lab for future sport management experts

As the Foro Italico comes alive with the energy of theInternnazionali BNL d’Italia, transforming Romeinto the beating heart of world tennis, the European School of Economics observes this international ferment as a unique educational opportunity for future professionals. Our Rome office, strategically located in the living fabric of the city, offers our students a privileged perspective on the dynamics of global sports business.

During the two weeks of the tournament, enthusiasm for tennis pervades the capital. The event transcends the courts, influencing daily life and offering a concrete insight into how a major sporting event generates economic inducement, media involvement and national passion. The presence of athletes of international calibre, including Italian talents, amplifies this sense of belonging and centrality of Rome in the world sports scene.

For the European School of Economics, this dynamic context represents a true experiential laboratory. Our students have the opportunity to take a close look at the marketing strategies of successful sports brands, understand the logistical complexities of an event of this magnitude and study the dynamics of international sponsorship, all in the lively Roman environment. We believe that this direct contact with reality is essential to train professionals prepared to face the challenges of an ever-changing industry.

Our academic vision recognises sport not just as competition or entertainment, but as a powerful global industry that drives innovation, influences economies and generates concrete professional opportunities in multiple sectors. From athlete management to event planning, from sponsorship development to international marketing, the business of sport is a dynamic and fast-growing field. The European School of Economics is committed to providing its students with the tools to fully understand these dynamics and to successfully pursue the careers that come with them.

Guided by the conviction of Elio D’Anna, the European School of Economics aspires to inspire young people and to prepare them to take on responsible leadership roles, helping to elevate sport to a global school of authentic values. We firmly believe in the potential of sport as a tool for moral growth within our communities, promoting principles of fairness, honesty and integrity.

In line with the needs of the market and the growing interest of our students, the EEuropean School of Economicsis pleased to announce the imminent launch of a newDegree Course in Sport Management. This interdisciplinary programme is designed to offer a solid theoretical foundation combined with practical skills that are immediately applicable in the world of work. A distinctive element of this course is the close collaboration with important Italian sports federations, which will guarantee direct contact with the real dynamics of the sector through workshops with professionals, internship opportunities and analysis of concrete case studies.

Rome, especially at this time of year, emphasises the crucial role of sport in the social and economic fabric. It connects communities, influences markets and offers countless opportunities for those who understand both its passion and structure.

The European School of Economics, with its international perspective and strong roots in the local context, is positioned as an ideal institution to prepare future leaders in the sports industry. Our new Sport Management coursereflects our commitment to combining academic excellence with practical relevance, training professionals ready to lead, innovate and contribute meaningfully to the world of sport.

More information on our new Sport Management course will be available soon. We invite you to follow our channels to stay up-to-date.