At the European School of Economics, we hold a fundamental belief: a true business leader must possess the soul of an artist. Florence is not merely a beautiful backdrop for our students; it is a living, breathing laboratory of Renaissance genius and timeless craftsmanship. Recently, students at ESE Florence had the extraordinary opportunity to step out of the traditional academic setting and immerse themselves in one of the city’s most prestigious artistic traditions during an exclusive MasterClass dedicated to the art of gold leaf craftsmanship.

As a visionary business school and an exclusive università privata, we constantly strive to connect our students with the pinnacle of industry excellence. This immersive session was hosted by Giusto Manetti Battiloro, one of the world’s oldest and most revered producers of gold and silver leaf. Founded in the 1600s, the company represents a unique and shining example of Florentine excellence, preserving meticulous techniques that have been passed down through generations of master artisans.

Understanding the alchemy of business, heritage, and art is a core component of the education offered across all our international sedi. During the visit, students were warmly welcomed by representatives of the company and gained profound insight into the vision and heritage of the business under the leadership of President Angelica Manetti. Her unwavering commitment to preserving and promoting Florentine craftsmanship while successfully navigating modern global markets continues to strengthen the company’s international reputation. For students pursuing our lauree britanniche, witnessing this delicate balance between historic preservation and contemporary innovation served as an invaluable lesson in sustainable, high-end business strategy.

Smiling students working at a long table during a workshop, with an ESE Business School banner behind them. Close-up of a student holding a small canvas with a gold leaf smiley face design and a brush. A young man and a woman speaking during a meeting around a table with a laptop at ESE.

Following the inspiring presentation, the learning experience shifted from theoretical to deeply practical. Students participating in our various academic programmes and specialized corsi took part in a hands-on gilding workshop. Under expert guidance, they learned traditional Florentine techniques, experimenting with authentic gold, silver, and copper leaf to create their own decorative artworks. This tactile process taught them that true market value is forged through patience, precision, and an unyielding dedication to absolute quality.

This experience offered a unique opportunity to connect intimately with Florence’s rich cultural heritage while gaining practical insight into a sector where craftsmanship, creativity, and innovation continue to play a fundamental role. Through both theory and practice, ESE students discovered the profound value of preserving traditional skills and the vital importance of artisanal excellence in today’s fast-paced, automated world.

The European School of Economics in Florence extends its most sincere thanks to President Angelica Manetti and the entire Giusto Manetti Battiloro team for sharing their unparalleled expertise, opening their doors, and providing such an inspiring, transformative educational experience.

Locations and contact information

Archives

More like this

See all